NEON HORIZON

Neon Horizon is a self-initiated, 48-hour passion project exploring the future of commercial space travel. Starting with an AI-generated brand brief, I challenged myself to build an entire identity from scratch, without a strategy deck

or pre-existing assets.

The project went beyond just designing a logo. I developed a future-forward visual world, imagining everything from orbital departure signage and booking interfaces to environmental graphics and brand tone. The goal was to create a believable experience where space travel feels as seamless and familiar as boarding an international flight.

This project pushed me to think beyond aesthetics and design an immersive world, grounded in possibility.